About VICTOR

International leader in badminton equipment founded Taipei, Taiwan in 1968. We are dedicated to making badminton faster, stronger, and loved by more people around the world, with the most advanced technologies we put on badminton rackets, footwear, apparel, and badminton-specific accessories.

World's top-ranked female shuttler Tai Tzu Ying, team champions in Asia and Europe --- Malaysia, and Denmark, and many other elite individual pros have all been creating their career highlights using VICTOR products which are welcomed and sold in more than 60 countries across five continents.


Chairman Chen Den Li

50 years ago, with a bold ambition to bring badminton to a higher level, doing what others wouldn't dare in hopes to create groundbreaking products, I founded VICTOR.
Looking back at what we've been through and what we've brought to the world, I can proudly say our product ideas stay on top of the trends, our territory continues to expand, thanks to more and more elite athletes who choose to be equipped with VICTOR inventions and help us tell our story globally.
The only thing that has remained unchanged is our passion to make the sport we love better. I would like to sincerely express my gratitude to all the employees who make all this happen, and our strong distributors and dealers who share our vision, and all our partners, consumers, and players for your unwavering trust and support.
Join me to give a toast to the thriving badminton community.

Chairman Chen Den Li

PARTNERSHIP

VICTOR is the official sponsor of Malaysia national team, and Denmark national team. World No.1 Tai Tzu Ying will keep holding our rackets and write her own history.
VICTOR provides great equipment and cooperates with worldwide associations to promote badminton sport.

  1. Official Partner
  2. Badminton Association of Malaysia
  3. Badminton Denmark
  4. Badminton Oceania
  5. Chinese Taipei Olympic Committee

HISTORY

1968

VICTOR founded by Mr. Chen Den Li in Taipei, Taiwan.
VICTOR 1968

1970

VICTOR shuttlecock topped the sales charts in Taiwan.
VICTOR 1970

1976

Worldwide use of the VICTOR trademark was registered.
First racket factory of VICTOR was opened.
VICTOR 1976

1983

The first carbon-made racket was launched.

Apparel production line was established and VICTOR
badminton outfits started to hit the shelves.
VICTOR 1983

1992

VICTOR opened production center in Nanjing, China.

First footwear line was announced.
VICTOR 1992

1999

VICTOR signed top professional Fung Permadi, launching signature racket line "FUNG-2000".
VICTOR 1999

2004

"ARTERY TEC Ti99" racket was launched.
VICTOR 2004

2008

"BRAVE SWORD" racket series was announced.
VICTOR 2008

2009

VICTOR began official partnership with the Korea National Badminton Team.

VICTOR became the title-sponsor of the BWF's Korea Open.
VICTOR 2009

2014

"JETSPEED S" racket series was announced.
VICTOR 2014

2015

VICTOR became the official partner and equipment supplier for the Malaysia National Badminton Team and the BWF's Malaysia Open.
VICTOR 2015

2016

Proud VICTOR ambassador Tai Tzu Ying rewrote history, winning five consecutive Superseries titles and ascending to the top in women's singles world rankings.
VICTOR 2016

2017

VICTOR became the official partner and equipment supplier for Badminton Denmark and the BWF's Denmark Open.

VICTOR partnered up with the Chinese Taipei Olympic Committee as the official outfitter of Team Chinese Taipei in international multi-sport events.
VICTOR 2017

2018

50th anniversary of the brand history. VICTOR become the title sponsor of Super 1000 China Open, Tai Tzu Ying rewrote women's singles record with 31 winning streaks at international tournaments.
VICTOR 2018

2019

Newly launched annual campaign - "Ready to Win"
VICTOR is the major sponsor for the Denmark as well as Malaysia national badminton teams. Today, VICTOR's sponsored players include the World No.1 Tai Tzu Ying, Denmark's Men's Singles player Anders Antonsen, Indonesia's women's double players Greysia Polii/Apriyani Rahayu, and so on. Tai Tzu Ying has made history by being ranked World No. 1 for 125 weeks, and new records are still being set.
VICTOR 2019年

2020

VICTOR launch new brand campaign "Every Shot Counts", pushing foward the brand sprint. "Ready To Win" with sponsored players around the world. Cooperate with BWF to promote AirBadminton and release AS AirShuttle. The third eddition of badminton fashion series CROWN COLLECTION go on the market.